project

Brief overview

Objectives:● Increase the number of mentions of the Russell Hobbs brand before the New Year holidays● Demonstrate Russell Hobbs equipment in action and familiarize the audience with its benefits.Engage the audience in interaction with the brand.● Create branded content for the russellhobbs.ukraine page
Mechanics:Launch of a 7-week marathon with 5 culinary bloggers who cooked with Russell Hobbs appliances and familiarized the audience with its benefits.
To attract potential customers to interact with the brand, the audience was invited to take part in the project by cooking according to the recipes of the culinary marathon and following the @russellhobbs.Ukraine page. Participants could win Russell Hobbs appliances and received 40 master classes on cooking quick and easy meals. Every week, bloggers chose their marathon winners and presented them with the appliances.
To implement the project, a separate @cooking_marathon page was created, where the rules of the marathon were announced, video recipes of participating bloggers were published (reposted), and the winners were announced. All video recipes of the participating bloggers were also duplicated on the @russellhobbs.Ukraine page (40 videos), thus solving the task of content filling the brand's page.